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Hello Friends!
First and foremost, thanks for opening your email and reading our fab newsletter.
Every month we work hard to bring relevant and informative articles to help you in your business. Or maybe just satisfy your passion for tech, media, and entertainment. This issue was supposed to be our special issue on branding, but because we've been so busy branding other people's businesses and celebrating birthdays, we are running a bit behind. Never on your projects! Just our own. You will have to wait on that special branding issue next month. It'll be worth the wait. I promise. For now enjoy this photo from our Captain K's 30th birthday party.
Energized,
Pierre Monké
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Google vs China
The hottest and most important internet related story right now is the battle between China and Google. China has the largest number of Internet users (350 million) with online search market worth nearly a billion dollars. An escalation between Google and China reached epic proportions when US Secretary of State Hilary Clinton addressed the issue of China Internet censorship. At the Newseum journalism museum in Washington, Mrs Clinton said the internet had been a "source of tremendous progress" in China. Google is determined to make even more progress in tearing down politically motivated China censorship walls. "We believe this new approach of providing uncensored search in simplified Chinese from Google.com.hk is a sensible solution to the challenges we've faced – it's entirely legal and will meaningfully increase access to information for people in China," said Google chief legal officer David Drummond.
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Online Ad Boom
According to projections created by Oustell Inc, advertisers will potentially spend more this year on online promotion than they do on print, television and radio. Outsell Inc surveyed a 1000 advertisers in December 2009 to project 2010 will be the year online marketing surpass traditional marketing. Instead of resuming their old spending habits, advertisers are seeking new methods to promote their product. Diverting funds that would've have traditionally found their way back to print, radio or television. Confidence in online communication to sell products is growing dramatically. It's not time to consider spending money on online advertising, but time to do it up.
But where does one begin?
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Pringles' Banner Ad Does It Right
Banner ads usually suck. I'm sure you agree with me here. We Internet users have been exposed to a fair share of flashing colourful blocks promising us free stuff or begging us to click to learn more. If not invasively annoying, banner ads are usually boring. Or worse they go completely unnoticed because consumers have become more sophisticated in ignoring things that resemble bad ads. We avoid them like Swine flu, well, at least I do. Being in the digital advertising business, it hurts me seeing wasteful advertising dollars going into application that is neither strategic nor creative. On the same token, nothing makes me go gaga more than clever advertisements, especially the humourous and interactive kind. One of the secret ingredients for successful ads, even for serious products, is humour. A touch of it goes along way. The best example has got to be Pringles' "Love Can Be Complicated" banner ad. Check it out for yourself. It is weird enough to entice my first click, then another, and another, and it goes on. The entertainment value it gives me without even mentioning the product once is remarkable. The best part: It got me to click until the end. This banner ad won my heart, and Pringles got me hooked on their brand for life.
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Wii For Web Not Just For Mario
Preparing for my monthly roundup of site statistics I came across a puzzling tidbit. Between Mario and WiiFit, Nintendo fans have found time to go online. They're leaving the Nintendo store behind to experience, potentially, your website.
Serious. No April's Fools.
These Nintendo Wiiers do represent less than one percent of my stats. Yet it's fascinating people have used their Wii for web browsing time. Especially considering the allure of rescuing Princess Peach. It's not shocking people have used their Wii to view gamer related sites. To get hints, learn about new games, seek out promotional giveaways. Yet none of the sites I gather, review and report statistics for anything remotely to do with Wii, Mario, fitness or gaming in general. Not a single keyword.
Until I saw the stat blip I never considered using my Wii for web browsing. Now I'm thinking I should seriously Wii web browse.
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Google + Apple = Star Trek World?
Recently there has been much coverage of the love-relationship-turn-sour between Google and Apple, specifically between the two leaders Eric Schmidt (Google) and Steve Jobs (Apple). To me it is nothing but brother rivalry. They publicly bash each other with hateful words, while still spotted meeting for coffee, as I am sure, to talk plans of world domination. Well, domination does bear a negative connotation, so let's call it "design of the world's future". I can't help but see the benefits of Google and Apple working together onwards, each still do their own thing, but with more integration and communication.
What Google and Apple have to do with a Star Trek future for us?
Engage Trekkie, engage »
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Status Of The 'God' Machine
You don't need to be a particle physicist to be excited about the research happening inside the Large Hadron Collider (LHC) over at the European Organization for Nuclear Research (CERN).
Known to some as the 'God' machine, the LHC is the world's largest and highest-energy particle accelerator, intended to collide opposing particle beams in a quest to find answers to the most fundamental questions about our universe. The first successful collision began yesterday morning after multiple billion dollar setbacks. Data collected from this research can lead to life altering discoveries of the hypothesized Higgs boson (aka 'God' particle), dark matter and dark energy, or even recreate a minuscule Big Bang or black hole. It is indeed a monumental moment for human kind, as we approach new depths of universal knowledge.
This makes me optimistic about a near future when our technology is finally advanced enough for us to come in contact with other intelligence. Perhaps the first contact will arrive in our lifetime. In the world of Star Trek, our ability to travel at warp speed for the first time will mark an intelligent kind's first contact with us. Perhaps in a year time when the protons inside the LHC stop spinning and colliding at incredible speeds, we will come much closer to the day known as First Contact.
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