In This Session...

PD Branding - Our New Brand

Branding 101 - Why Branding

Branding 101 - Colour Psychology

Branding 101 - Logo Design

Branding 101 - Typography & Fonts

World Cup Hurts Productivity, Boosts Adult Diaper Sales

Toronto's Transformation to Silicon Valley North

iPhone 4 Signal Fault Leaves Apple 'Stunned'

Lego For Grownups

Quick Links

Pixel Dreams Branding - Our New Brand

Does your company need to re-brand?

A few years ago, when we were just baby pixels, we dreamt of becoming an Internet marketing firm. Our colours were blue on dark backgrounds with hints of vibrant colours. This made sense at the time. We were positioning ourselves as a tech company that was about hard numbers and ROIs to our clients...

Branding 101 - Why Branding

Your logo is not your brand.

Neither is your product, or your service. Many people confuse branding and brand management with logo design or the colours on their business cards. The greatest logo cannot save a company that has a poor brand image...

Branding 101 - Colour Psychology

The correct colour choices enhance your message.

Applying the correct colours for your creative is essential in effectively communicating your message. Are your colour choices sending the wrong message or are they securing sales?

Branding 101 - Logo Design

Logo Definition:

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

Branding 101 - Typography & Fonts

Choosing your company fonts is not something that should be done overnight.

Typography refers to the choosing and arranging of type in order to convey a message. Typography is an old art, dating back to somewhere around 1800 B.C but real growth in typography didn’t take place until the invention of the Gutenberg press in the mid-15th century...

iPhone 4 Signal Fault Leaves Apple 'Stunned' Users who gripped the phone - which went on sale on 24 June - on the lower left-hand side noticed the signal strength and reception fell away.Apple says the problem relates to an error on how the signal bars are displayed, rather than the signal...		World Cup Hurts Productivity, Boosts Adult Diaper Sales Told they couldn't watch the World Cup on the job, Italian auto workers went on strike–conveniently, a half hour before kickoff. German companies set up office viewing areas to keep employees from defecting on game days....		Toronto's Transformation to Silicon Valley North For a group that’s just seen a buyout in its midst – a buyout that might have been worth as much as $30-million – the entrepreneurs at Extreme Venture Partners seem impossibly young. So young, it’s hard to tell who’s an...		Lego For Grownups Lego blocks: playtime mainstay for industrious kids, obsession for many (ahem!) mature adults. Hillel Cooperman takes us on a trip through the beloved bricks' colorful, sometimes oddball grownup subculture, featuring CAD, open-source robotics and a little adult behavior...