6 Reasons Why You Should Use Pay-Per-Click Advertising To Promote Your Business

Written by Trevor Bart, SEO & PPC Specialist

Pay Per Click (PPC) advertising done right can drastically improve the bottom line of your business. This article will tell you about six powerful ways that PPC advertising can help boost your business bottom line.

1. Potential Of Pay-Per-Click (PPC) Advertising

It has been proven that over 80% of Internet users start with a search engine when looking for information on products, services and solutions to their problems. As well, a large percentage of people will get some research done on the Internet before visiting a brick and mortar store. This means that companies that know how to use the power, and popularity, of search engines to position their products and services will come up ahead of their competitors. PPC advertising done correctly will help you meet your sales goals.

2. Speed Of Pay Per Click Advertising

Another benefit to using Pay Per Click advertising to promote your business is the speed at which you can create a campaign. You can have your products and services in front of your target market as soon as you’ve cranked out a banner ad. You can literally set up a PPC campaign and have traffic coming to your website in less than an hour.

3. Control of PPC Advertising

One of the most powerful features of PPC advertising is having total control of your marketing activities. PPC campaigns allow you to control

- How many people come to your website
- How much you pay for those people to visit your website
- Ensure that only qualified prospects come to your website
- Filter out un-targeted visitors coming to your site
- and much more…

4. Reach of Pay Per Click Advertising

With Pay Per Click advertising, you have the option of promoting your products to an international or local audience.

Local Business

If your company only sells to local audiences, for example a dentist, lawyer, or spa ,then you would want to set up a PPC advertising campaign that only targets your local area. You can easily set up a PPC campaign and specify that you only want people from New York City to see your products or services.

International Audience

On the flip side, maybe your business allows you to market to a global audience. In this case you can set up a PPC advertising campaign that will expose your business to people all over the world, 24/7.

5. Affordability of PPC Advertising

PPC advertising done correctly is cheaper than any other traditional means of promotion such as TV, print, and radio advertising. With a PPC advertising campaign you can control how much money you spend by setting a daily and monthly budget. You can also track the effectiveness of your marketing message based on the number of visitors you get, and how soon you get them, after you launch. This will allow you to tweak your campaign to get it profitable in a very short amount of time.

6. PPC Advertising Compared to Other Forms of Advertising

I recommend that all businesses using the Internet to promote their company should start with a PPC campaign. In my humble opinion, there is no other promotional vehicle that will allow you to send hundreds or even thousands of targeted visitors to your website in a short amount of time.

There exists other ways to promote your business. Either through modalities such as Search Engine Optimization (SEO) and Cost per Impression (CPI) banner advertising, or traditional media like print or TV. The downside with traditional media is that it can take lots of time to show results and will cost you an arm and leg to pay for exposure that is generally un-targeted.