News
OrganicaPure – Wine, Cream and Branding
By Pierre Monké at 2:05 am on Friday, October 30, 2009 // Post a Comment
Pixel Dreams studio was the location for our first ever Ladies’ Night on Oct 29. The theme was one of earthly indulgences, and what a pleasant evening it turned out to be. The ladies gathered in an intimate setting and enjoyed a fine selection of icewine, cheese, berries, chocolate truffles, and luscious samples from a new organic skincare line.
The event was one of the many extra things we love to do for our clients and friends. The opportunity arose when a client came to us for Brand Development of their new skincare products. We thought, ‘what could be better than combining a branding exercise and mingling with our target market to truly bridge the gap?’
“When developing this new brand we decided to go in a direction that would satisfy women’s sophisticated tastes for the lush and luxurious while positioning their lifestyle as health conscious and environmentally friendly,” said creative director, Lannie Le.
A surprising amount of men, who couldn’t resist a Ladies’ Night, gushed over the maple syrup hand soap whose scents and texture were almost identical to the real thing. “I want this on my pancakes!” Exclaimed one proud male.
Pleased with the outcome of this branding exercise, we hope to curate similar events in the future, so let us know if you would like us to host your next intimate and brand-oriented focus group!
