The Paradox of Choice

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We recently were looking for a new time-sheet management software. We found one with all the bells and whistles. It even came with a conference call walk-through and 3 instructional PDFs. One being close to 200 pages! Why the hell would your software be that complicated that I would need that much information to use it? We found a competitor that allowed me to start a trial run, input clients, contacts, projects, and setup users in less than 15 minutes.

The lesson? Don’t think that more options are great, because it’s quite the opposite. If you need more convincing, check out this video. The rest of you read on!

You have less than four seconds to keep your reader interested. Less than three seconds before your reader gets frustrated by not easily finding what they need on your site. If you don’t get the first seven seconds right, you probably won’t have the opportunity to make your sale. Is your company’s website easy to navigate? How do you know? Your online marketing company will answer this primary question for you.

If your site looks dated and obsolete, so is the image you are offering to your perspective audience. Ask a real designer if your site is hot or if it reminds people of HTML 1. Your sister’s boyfriend’s cousin is most likely not a real designer. Talk with a professional that is going to charge you plenty of money to fix your site’s flaws. It’s worth paying for a consultation.