Opinion
Pringles’ Banner Ad Does It Right
By Lannie Le at 4:34 pm on Sunday, March 21, 2010 // Post a Comment
Banner ads usually suck. I’m sure you agree with me here. We Internet users have been exposed to a fair share of flashing colourful blocks promising us free stuff or begging us to click to learn more. If not invasively annoying, banner ads are usually boring. Or worse they go completely unnoticed because consumers have become more sophisticated in ignoring things that resemble bad ads. We avoid them like Swine flu, well, at least I do. Being in the digital advertising business, it hurts me seeing wasteful advertising dollars going into application that is neither strategic nor creative.
300×250 Pringles Ad – Click to View Ad
On the same token, nothing makes me go gaga more than clever advertisements, especially the humourous and interactive kind. One of the secret ingredients for successful ads, even for serious products, is humour. A touch of it goes along way. The best example has got to be Pringles’ “Love Can Be Complicated” banner ad. Check it out for yourself. It is weird enough to entice my first click, then another, and another, and it goes on. The entertainment value it gives me without even mentioning the product once is remarkable. The best part: It got me to click until the end. This banner ad won my heart; and Pringles got me hooked on their brand for life.
