We’re involved in many different social causes. One of them is the extradition of Canadian Marc Emery.
A few weeks ago, Pixel Dreams team attended a worldwide Free Marc Emery Rally. Over 50 cities around the globe protested on behalf of Canadian citizen, Marc Emery, also known as the Prince of Pot. There are few Canadians that popular (Nickelback and Celine Dion, maybe). This is what stellar self promotion can achieve.
The Toronto rally took place at US Consulate on University Avenue, drawing plenty of awareness from passing motorists who tooted their horns in support of the politically charged protesters. Many brought their homemade signs and banners turning University Avenue traffic island into an amazing setting for political billboards. Though we only numbered just over a hundred (in Toronto) our signage was seen by thousands of passing vehicles on both sides of University Ave.
Emery was a marijuana seed seller who promoted both his seed business and the ending of marijuana prohibition. After donating millions to the end-to-prohibition movement, it wasn’t long before he drew America’s ire. Yet Emery never left his Vancouver, BC home. It’s rare a Canadian can market something so well they never have to travel anywhere else to do business.
A marketing genius, Emery developed his own branded magazine (Cannabis Culture) and internet network (Pot-TV) to hype his wares. With a little help from his friends, Emery put Canada’s cannabis scene on the world stage, while earning a tidy sum of income for the federal and provincial government in taxes.
Marijuana seed sales are $200 fine here, while stateside it’s life in prison. After a five year battle, Emery is currently in a Seatle Prison. Just recently he has moved to solitary confinement for having his wife Jodie Emery tape a phone call to use in an upcoming Podcast. Yes, Emery continues to market himself encouraging people to help gain his freedom and end marijuana prohibition.
Besides learning plenty about prohibition politics, Pixel Dreams saw alt marketing in action. We understand, appreciate, and use alternative marketing methods when it’s needed.