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Social Media Link Building Basics
By Matt Mernagh at 3:54 pm on Monday, August 23, 2010 // Post a Comment
Generating great links leading to your site is easy if you have a passion for your profession. That’s because you’ll need to become involved in the community around your field to develop your online reputation. Before launching your site, comment on blogs in its niche, make forum postings relating to it, ask to guest blog, build a fat Facebook profile or a huge productive Twitter list.
Social media plays a critical role in generating search engine traffic.
We use various social media outlets to push Pixel Dreams’ own great content, our clients’, friends’ and sometimes competitors’ too. If it’s exceptional. Our online profiles provide immediate value to friends, business associates and industry folks, who click the links we’re hyping (which we love ourselves). Some are our own links, some are friends, and yes, some links are our competitors. When it comes to link building we’re promoting our passions not ourselves.
Quality content selection attracts both immediate readers via a social media push and also a constant stream thereafter via search engine traffic. The initial attention generates links Search Engine spiders will find. Ideally when someone locates us via a search they’ll push their discover on their online profiles. Keeping the link cycle constant. One of our formulas for success is no secret.
We use social media to push our client’s content to create immediate impact. The initial push generates not just a spike in readership, but creates links search engine spiders discover. When someone locates us via a search we’d like nothing more than them to post the material to their own online profiles. Keeping the social media backlink cycle constant.
When people recognize our value – Google will too.
That’s because search engines are finding and ranking social media profile pages. Sometimes above a brands actual website. An excellent example of this is my Twitter profile vs. my personal blog. Both are very active – with 5000 followers and plenty of Tweets and ReTweets – Google ranks my Twitter higher than my website. My Twitter profile is PR5 and my blog site is PR4. Therefore it’s important I use not only my Twitter for instant readership, but also for SEO. Interact and contribute effectively in your community and they’ll build links for you. Don’t think of link building as a one time task, but rather a constant sharing of your wealth of knowledge. Remember to send out links not just relating to your own site!
There’s plenty to performing social media correctly and acquiring social media links. We’ll uncover more in future blog posts. Let us know what you’re looking for and we’ll source a blog post on it.
