Diseased enterprise suffers from disassembling our corporate cultures from the grand colourful personalities that we all are. Family, for one, seems like a fleeting notion in our corporate lives. In addition to, we forget that those shared values and beliefs, including family, are all part of culture, which is a discursive process. It does not need to be clinical for profession sake. It can be full, dynamic and lending to changing times.
We, at Pixel Dreams, try fervently to bring family back into our corporate culture.
We know each other’s birth names, nick names, background stories, hidden talents and even smells. In knowing each other, we innovate and our leadership inspires. Our creativity becomes a no-bars-no-hold process that best stems from passion. Pixel Dreams culture requires a growth and family dynamic that closely mimics a tribe—beyond IQ tests, TPS reports and emoticon lonely, internal memos.
The lovely Sophannieta + Ran enjoying a yoga class.
At the foundation of any company culture are the standards that govern the operation of the business. I have learned that these standards are usually expressed in how different departments or functions relate to one another in the production process. Management must establish a concrete line of communication between them and departmental employees. As with many types of cultures, corporate culture usually involves the inclusions of some rites or rituals. This can be something as simple as watching Star Trek, a week in the summer when the entire company shuts down, or even having a book of the month. Business leaders often assume that their company’s vision, values, and strategic priorities are synonymous with their team. Unfortunately, too often, the vision, values, and strategic priorities may only be words hanging on a plaque on the wall. Corporate culture is actually the container for the vision, mission, and values. In a thriving profitable company, employees will embody the values, vision, and strategic priorities of their company.
The one thing that I love about our (Pixel Dreams’) culture is that we maintain the “atmosphere of family” within the organization without sacrificing our business goals. In other words, we strike a fine balance between a business-first and a family-first orientation.
Our comraderyand family bond also breeds a culture of innovation, and a culture of action.