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Tag: Brand Experience



News

Lovely Additions To Pixel Dreams Family

By Lannie Le at 10:03 am on Wednesday, August 25, 2010 // 1 Comment

Lovely additions to Pixel Dreams family

Shortly after Mr. Jean Van Claude Boombastic, we welcome ten lovely additions to our family. Pixel Dreams studio is now the home of Love, Peace, Gratitude, Compassion, Faith, Joy, Hope, Trust, Patience and Serenity. Among them are four chili pepper plants to add even more spice to our red hotness. We’ve named our plants as [...]



Tip

Branding 101 – Why Branding?

By Lannie Le at 9:05 pm on Tuesday, July 6, 2010 // 0 Comments

Branding 101 - Why Branding?

The term “branding” comes from the old practice of permanently marking livestock to identify ownership. Branding simply is the act of leaving an impression, which is applicable in any walk of life. It’s what happens when you make a move on the cutie next door or execute a series of strategies in the markets.  In [...]



Tip

Branding 101 – Colour Psychology

By Matt Mernagh at 8:44 pm on Tuesday, July 6, 2010 // 0 Comments

Branding 101 - Colour Psychology

Choosing the correct colours for your business will enhance client relationships by sending subtle and not so subtle messages. Picture a dentist using red colours in their logo or a pink coloured bank. Exactly. That’s because different colours convey and evoke various emotional and psychological responses. We know red is sexy and passionate, but [...]



Opinion

Make My Logo Bigger

By Khalid Mokhtarzada at 10:51 am on Monday, June 21, 2010 // 0 Comments

Make My Logo Bigger!

We love all our clients, even the ones who are adamant on having their logo bigger on their creative.

To all of those wonderful clients that recommend the following:

“Make my logo bigger!”
“Fill up the white space.”
“Make the call to action (CTA) more prominent.”
“Can we focus on this? and this? And that? And how about this?”

This video [...]



Opinion

Pringles’ Banner Ad Does It Right

By Lannie Le at 4:34 pm on Sunday, March 21, 2010 // 0 Comments

Pringles Banner Ad

Banner ads usually suck. I’m sure you agree with me here. We Internet users have been exposed to a fair share of flashing colourful blocks promising us free stuff or begging us to click to learn more. If not invasively annoying, banner ads are usually boring. Or worse they go completely [...]



Opinion

Branding Lessons from Super Mario

By Khalid Mokhtarzada at 2:10 pm on Tuesday, March 2, 2010 // 0 Comments

Super Mario Branding

I can’t help but smile every time I play Super Mario Bros. Wii. Back-flips, super triple jumps, wall kick jumps, fire balls, snow balls, penguin suit, propeller mushrooms, Yoshi and more. They’ve taken all the great bits and pieces of all the Mario games in the past twenty five years and created a phenomenal four [...]

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