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M1 Challenge - Have a Badass Summer

Event Background

Getting your motorcycle licence can be badass!

There is nothing more badass than the riding down an open road, with the sun beaming upon your windswept hair, bewildering the stationary whose jaws drop in envy as you pass by. Badass is our middle name--hail to Pierre "badass" Monke and our gang of Pixel Dreams Angels!

There are many benefits to riding: it's greener, it's leaner and in an apocalyptic situation--you are more mobile. So we brought this "badass-ness" to the masses by putting our money down in an M1 Challenge. In the summer of 2009, Pixel Dreams funded the first 100 to accept the challenge; thereby, learning to ride together in familial, fun Pixel Dreams style.

Beginning as a small challenge amongst a few enthusiasts, in a matter of a couple days, the list quickly grew into an outstanding collective of family, friends and clients. Motorcycles are not just for burly old men with beards anymore. It's for people with the stamina and perseverance to constantly improve themselves and wreak benefits across many sensible disciplines, of which, our Pixel Dreams team loves to explore.

If you are interested in being apart of our community and participating in events, such as the M1 Challenge, sign up for Chill Sessions Newsletters and encourage your friends to do so too!

The first M1 Challenge took place in summer 2009, and we promise there will be a lot more to come. Want in our next M1 Challenge, or any of our events? Sign up for our Chill Sessions Newsletters to be in the loop.

Details

Type
Event Organization & Promotion
Date
Summer 2009
Scope of Work
Website (m1challenge.ca), Posters, Cards, Social Networking Presence, & Street Team
Event Planning
Khalid Mokhtarzada
Creative Direction
Khalid Mokhtarzada & Lannie Le
Visual
Lannie Le
Copy
Jesse Ship &Lannie Le
Public Relations
Pierre Monké

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