Marc Emery Rally - September 18, 2010
Bring your bong and we will fill it. With 1,000 Bottles of Water!
We were thrilled when community members asked for our participation to help spread the word and aid them in their protest.
Our goal was simple. Spread the message and help people get to know the facts. This is the goal of any protest. Our water bottle idea did just that. With facts on the bottles and a QR code taking the user to a site with more facts, Torontonians were enthusiastically getting in line for the free Marc Emery bottles of water. Communication is better received and generally more effective when your audience is having a good time.
We like to pride ourselves on being socially and environmentally conscious. We created a mobile friendly site that allowed users to register and be part of our water bottle clean-up. We promised to clean up the streets of Toronto by picking up two empty bottles for every name collected. What do we do with the empty water bottles? You'll have to find out at an upcoming event!
