PD Team Bike Enthusiasts Designing a Motorcycle Enthusiast Brand = Serendipity

The Kissaki Red team (Alex Crookes and Nick Dunlop) came to us to in the summer of 2009 looking for a fresh, smart and respresentative design to their branding and social networking web design needs. The ESR logo and brand had to be representative of all types of riders from dirt bike to big fat Harley riders. Our colour palette was very limited; unable to utilize colours that were close to any brand. There went out the door colours like bright green (Kawasaki), blue (Susuki), orange (Harley Davidson) and a few more.

The ESR logo was inspired by the combination of straight and curved lines that all motorcycles share, mixed with the spirit of the track.