A part of our Pixel Dreams culture...

is to exercise our creative minds; some of us do it with a dash of humour. When the topic of sins came up in a conversation one day, our CD Lannie saw a golden opportunity to do just that. As a visual artist, advertising is Lannie's favourite medium to deliver her social commentary. In this series, she depicted the 7 deadly human sins with inanimate objects using the form of product adverts. These beauty shots subtly embody the sinful acts, and this subtlety became transparent with the inclusion of product taglines.